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  • 90 million chocolate Easter bunnies are made for Easter each year.
  • Each day, five million marshmallow chicks and bunnies are produced in preparation for Easter.
  • 16 billion jelly beans are made for Easter (that's enough to completely fill an 89 feet high and 60 feet wide plastic Easter egg about the height of a nine-story office building!)
  • 82 percent of Americans say they would prefer a chocolate or candy bunny for Easter, while only 4 percent say they would prefer a live rabbit (can you blame them?!)
  • 63 percent of Americans would most like to receive a chocolate bunny on Easter morning, followed by marshmallow bunnies (10 percent). I know my little guy would love anything chocolate!
  • The world's largest jar of jelly beans weighed 6,050 pounds.
  • 75 percent of kids are willing to do extra chores for extra Easter candy (what, we’re supposed to give them something for doing chores??!
  • According to the Guinness Book of World Records, the largest Easter egg ever made was just over 25-ft high and made of chocolate and marshmallow. The egg weighed 8,968 lbs. and was supported by an internal steel frame.
  • 88 percent of adults carry on the Easter tradition of creating Easter baskets for their kids & 90 percent of adults hope for their own treat from the Easter Bunny. Who wouldn’t want chocolate?!
  • The first chocolate eggs were made in Europe in the early 19th century and remain among the most popular treats associated with Easter.
  • Kids first grab for chocolate bunnies (76 percent) when checking out their Easter baskets, followed by marshmallow treats (18 percent), malted milk balls/eggs (17 percent) and jelly beans (16 percent).
  • When it comes to knowing which types of bunnies please the palate, the majority of Americans say a solid chocolate bunny (42 percent) first and foremost, followed by a hollow chocolate bunny (21 percent), marshmallow bunny (10 percent) and other types of Easter bunny candy (9 percent).
  • Red jelly beans are kids’ favorite.