Valentines Day celebrations in Japan are a different affair. Here ladies buy chocolate for men. One type of chocolate which is called by the name, kiri-choco is bought for friends and close relatives. It has no romantic significance at all but the chocolate with the name of hon-mei which is specifically bought for a boy friend, beloved or husband and is a gift stimulated by romance. Then after one month later it is the turn of the men to give in return. It is March 14th (the White Day), when men present gifts of chocolate to all the ladies who remembered them on Valentines Day. The color of the chocolate is generally white because of the name of the day.